The Challenge: 
Kroo, one of the UK’s leading challenger banks, faced a familiar challenge in the financial services sector: how to drive meaningful new customer growth in an increasingly saturated market.
As a relatively new player, Kroo needed a proposition that would cut through the noise, create clear competitive advantage, and deliver acquisition gains at scale. Their goal was to drive customer acquisition at scale, through providing a compelling proposition to potential customers.

The results:

• 608% increase in monthly new account openings
• Forecast beating performance - exceeding projections by 300%
• High volume growth - close to 10,000 new customers unlocked
• Partnership expansion - opened up a new collaboration with MoneySavingExpert